Mysore Sales International Ltd., popularly known as MSIL is a premier Govt. of Karnataka organization involved in marketing of various products and services. Established in the year 1966 as a centralized marketing unit to fulfill the marketing needs of Govt. of Karnataka, MSIL today is a vibrant, multi-product, multi-dimensional marketing organization which is reckoned among best public sector organizations in the country.
MSIL’s phenomenal success and impeccable track record have rather reinforced
public faith in Government companies. With its presence in the market for more than
five decades, the company has gained significant public trust and developed strong
network with diversified client base.
MSIL has always kept pace with ever changing demands and wants of the consumers. Effective management, keen business acumen, versatile manpower, ability to manage diverse products and services through innovative marketing strategies have all transformed it into a marketing giant. MSIL has successfully marketed wide range of products and services in the past viz. Mysore Sandal soaps, Cement, Karnataka State lottery, Air Cargo, Consumer Durables, Silk Sarees, wholesale liquor etc. Present operations include Retail Liquor, Chit Fund, Notebooks, Stationery, Solar Water Heater, Tours & Travels, Packaged Drinking Water, Generic Medicine and Sand.
As a Govt. company, MSIL is committed to fulfill its responsibility to the public. Company is truly indebted to its customers, business associates and public in general for their overwhelming trust and support extended over the years. MSIL’s sustained success for over five decades by offering superior quality products and top-class service is a testimony to its commitment to the public.
To remain customer focus always by constantly providing tangible and measurable value for money in terms of products and services
To look forward and adapt to the times, to offer consumer the best quality at the most affordable price.
Venture into Retail Phaharma sector, entrusted with the responsibility of opening 'Jan Aushadhi'.
Chief Minister's Ratna Award
Presented with Chief Minister's Ratna Award for its excellent performance during the FY 2013-2014
MSIL Liquor Outlet
Subsequent to the ban of Arrack in the state, to ensure that the Quality liquor is available to public at MRP, Govt. has allotted about 400 retail liquor outlets to MSIL last year to be opened across the state.
Launched 'chit fund' operations to protect the interests of general public.
MSIL was a pioneer in introducing solar water heating system with the brand name MSIL Hotspring.
MSIL Tours & Travels
MSIL ventured into the travel sector with MSIL Tours & Travels
1980s - 2008
Banglore Air Cargo Complex
MSIL has served as Custodian / Administrators of the Bangalore Air Cargo Complex
Vidya and Lekhak Notebooks
In order to facilitate the student community especially in rural areas with quality notebooks at a reasonable price, Government of Karnataka has entrusted MSIL with the responsibility of manufacture and distribution of notebooks. Today Vidya & Lekhak brands of notebooks are extremely popular.
Marketing of Asian Power Capacitors manufactured by Asian Electronics, Nashik.
1969 - 2007
Karnataka State Lottery Tickets
Marketing of Lottery Tickets - MSIL was the sole selling agency for the Marketing and distribution of Karnataka State Lottery tickets.
1967 - 1989
Soaps and detergents
Marketing of all products of Karnataka Soaps & Detergents Limited all over the country.
Commenced it's operations as a centralized marketing unit for Govt. of Karnataka products